On
Friday 17 August, the music video for 2012 Hennessy Artistry’s theme
song, Bartender, featuring two of Africa’s best hip hop artistes, M.I
and Naeto C, will premiere on popular global music channel Trace Urban,
and on www.notjustok.com.
The
new music video shot and directed by acclaimed video director, Clarence
Peters, was delivered on 13 August, and has been described as very
exciting and will arguably set a higher standard for music video-making
in Nigeria.
“It’s a collage of different set pieces, with emphasis
on Hennessy culture, styling and values. Hennessy as a premium brand
and the headliners-M.I and Naeto C-are also top notch, so we have
created something that complements the brand and personalities while
making sure it’s fun and spontaneous. In the video, everyone just blends
and flows, and I’m sure the fans will like the result,” Peters said.
Showbiz
Trends learnt that following the video release, the Hennessy Artistry
Club tour will kick off on 31 August and will hold in Lagos, Abuja and
Port Harcourt.
Joining M.I and Naeto C on the club tour will be a group of Nigeria’s most promising up and coming artistes.
Hennessy
Cognac uses the Artistry as a platform to support rising music stars
and in previous years, has given an undeniable edge to artistes like Ice
Prince and Tiwa Savage.
Previous participating headliners include Sir Shina Peters, Nneka, Banky W, eLDee, Jesse Jagz, Mo’Cheddah among others.
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